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He is usually clad in designer tracksuits from the likes of Louis Vuitton and Burberry.
However, Love Island star Tommy Fury has swapped his pricey garments for the latest clothing range from discount supermarket Aldi.
The boxer, 21, who recently said he will propose to girlfriend Molly-Mae "sooner than you think", modelled the £14.99 hoodie on his Instagram which featured a grey fabric and the Aldi logo on the front with matching rainbow stripes on the cuffs.
Captioning the snaps to his 3.3million Instagram followers, the Manchester-born reality star penned: “Not @AldiUK pulling through with the fresh garms?!! Dropping Sunday 25th… #AldiSpringSummer2021 AD.” [sic]
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The post garnered more than 169,000 likes and fans could not wait to get their hands on a hoodie.
One wrote: “Tommy fury has me wanting an Aldi hoodie.” [sic]
Another said: “All of a sudden I want to exclusively shop at Aldi.”
“Now you’ve got it everyone will now wear it,” a third penned.
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Meanwhile the supermarket also posted a model wearing the Aldi Mania Hoodie on their Instagram, captioned: “Wait a minute. Are we a fashion icon now? Yep. Aldi Mania Hoodies and PJs online Sunday. Tag someone that needs these!”
The range also includes an Aldi Mania Pyjamas which features a white T-shirt and grey shorts priced at £12.99 along with branded socks and boxers.
The collection will be available from Sunday online and in-store from Thursday 29 April.
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It comes after Tommy revealed how he would like children “sooner rather than later” with girlfriend Molly-Mae Hague, 21.
The discussion came about as a follower asked: “When you gonna have some little Fury’s?”
Speaking on camera, Tommy confessed: “I don't know… I'm not the person you should ask that question too. I would like them sooner rather than later but maybe you should go and ask that to the missus."
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Molly-Mae Hague and Tommy Fury
The reality star also revealed that he is planning on getting down on one knee to the blonde beauty “sooner than you think”.
“When are you going to put a ring on Molly Mae?” one fan quizzed the star to which he shared: “Sooner than you think,” before a cheeky wink.
Tommy is clearly as smitten with Molly since meeting on Love Island back in 2019, as he went on to reveal his “favourite thing” about his “rock”.
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