TikTok is launching a brand new radio station on SiriusXM!
The video app, along with SiriusXM and Pandora, just announced a huge partnership across their platforms, to create listener experiences with groundbreaking programming, exclusive performances, special events, and some of music’s top and emerging talent.
TikTok Radio will launch on SiriusXM this summer as a “full-time music channel featuring the trending sounds that are redefining pop culture from TikTok. TikTok Radio will be presented by TikTok creators, tastemakers, and DJs. TikTok Radio will be available in vehicles and as a streaming channel on the SiriusXM App, desktop, and all connected devices.”
The new station is said to “feel like a radio version of the platform’s ‘For You’ page. The TikTok Radio channel will feature a diverse group of TikTok creators showcasing trending music and stories behind the songs throughout each day, as well as a weekly music countdown dedicated to TikTok’s top trending tracks. Listeners can expect to hear directly from music’s next generation of rising stars and whatever else the TikTok community is vibing to.”
In addition, Pandora will be launching a “series of exclusive hosted playlists featuring popular TikTok creators who will take listeners through their favorite songs with special commentary about their selections. The creators will be curating, hosting, and promoting the playlists to their fans on TikTok. The TikTok Tastemakers series will kick off with Bella Poarch, and other creators including Christian Shelton and Nick Tangorra following in the coming months. Pandora listeners can also tune into the TikTok Hits Playlist featuring all of the latest and greatest songs featured and trending on TikTok.”
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