Bodega Taps adidas and BEAMS For Ivy League-Inspired Collection

For its latest collaboration with adidas and BEAMS, Boston-based retailer and imprint Bodega looks no further than its own backyard for inspiration. Building upon the varsity styles prevalent in the college town, the “Easy Ivy” was born out of a reverence for, as well as a rebellion against “prep” styles.

“Whether you had memories of riding the train up from the suburbs or taking the bus from another part of the city, when the Ivy League is in your backyard, your relationship with it is a little different than the outside world,” writes Bodega. “From skaters and ballers to construction workers and janitors – heck even students at neighboring colleges, everyone is rocking gear. Why should the buck stop at the enrollment list anyway?”

The upcoming series is an effortless blend of stereotypical American collegiate styles featuring cotton tracksuits, varsity-branded sweaters, oxford shirts, blazers, and khakis. A special co-branded university emblem adorns the dressier pieces which are paired with relaxed basics such as cuffed sweats for a carefree aesthetic. Additional accessories include tie socks, collaborative New Era caps, and retro adidas Campus and ADIMATIC sneakers revealed earlier this month.

“When we were drawing up a capsule that tied in our place on the outskirts of this world, we knew we wanted to rock the regatta a bit, pointing the veritas towards the next starting class of dressers,” they continued. “With our Easy Ivy collection with Beams and adidas, we expand on the traditions put in place by old school ivy to bring a new school approach that is much more Max Fischer than Benjamin Braddock.”

The Bodega x BEAMS footwear is set to drop exclusively online at 12 p.m. EST while the apparel collection will be available at the same time online and in-store at the brand’s Boston and Los Angeles locations.

In other news, FaZe Clan drops Nike LeBron capsule collection.
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