Edwin Unveils "Lost in Paris, Found in Tokyo" Campaign for FW23

Tokyo-based brand Edwin has returned for Fall/Winter 2023 with a new collection that focuses on contemporary comfort, encapsulated by French multi-disciplinary artist Melchior Terson in an all-new campaign titled “Lost in Paris, Found in Tokyo.”

The campaign comes as a visual narrative that transcends geographical boundaries and cultural realms, highlighting a melange of the Edwin’s latest releases, such as oversized checkered shirts, baggy T-shirts, and cozy knitwear.

Taking inspiration from the intriguing fusion of Japanese pop culture and the unique perspective of Melchior Tersen, the artist’s campaign strives to transport viewers to enigmatic locations throughout Paris, whilst evoking the spirit of Tokyo’s hidden gems.

With this in mind, the campaign blends the diverse elements of both France and Tokyo, while “embarking on a journey of curiosity and revelation,” enticing those involved to unravel the concealed setting and immerse themselves in a world of ambiguity and nature.

You can take a closer look at the new Edwin campaign above and all the featured styles are available to shop via the brand’s official website now.

In other fashion news, check out the new NIGO and KAWS collaboration.
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