Keep Walking Towards Music and Rocking the Daisies with Tenoceans, KMAT and Tinx

This year, Johnnie Walker is breaking boundaries, championing trailblazing women in the entertainment industry. The Johnnie Walker Rocking the Daisies partnership is a testament to the brand’s commitment to promoting diversity and inclusivity in the world of music. Through its latest campaign, the whisky brand is giving up-and-coming female DJs the platform they deserve, on the biggest festival stage in Africa.

Summing up its mission, Senior Brand Manager at Johnnie Walker SA, Tebogo Khaba says, “For us, the #KeepWalking mantra is an inclusive journey because it embodies the journey of progress regardless of one’s background. Just as every step forward is a triumph, every individual – irrespective of gender, orientation, or identity – contributes to our shared journey of advancement. This is why when we partner with iconic platforms, we ensure that our footprint not only steps forward with the hottest in cultural voices but that those voices are reflective of every face and diversity in our society.”

Hypebeast sat down with the three exceptional DJs that are set to take the stage at the highly anticipated Rocking the Daisies festival. As we delve into their stories, we unveil the rich tapestry of inspirations that drives their artistry, the charmingly idiosyncratic pre-performance rituals that set the stage for their electrifying sets, and the pivotal roles they play in championing diversity and inclusivity within the industry.

Tenoceans: A Genre Fusion Pioneer

Tenoceans is a dynamic DJ whose musical journey transcends genres – from AFRO Tech to melodic techno and progressive house – crafting a groovy and high-energy sound that resonates with a wide spectrum of dance music enthusiasts. Her South African upbringing and exposure to underground parties have profoundly shaped her career, infusing it with a rich cultural diversity and an eclectic style. Possessing a penchant for relaxation before her sets, as well as a love for hair-ties and hot sauce in her travel bag, Tenoceans stands out not only for her musical prowess but also for her commitment to promoting gender diversity in the electronic music scene.

Johnnie Walker

Hypebeast: You cover a range of genres in your sets, how do you bring these varied influences together to shape your unique DJing style?

Tenoceans: I use music to take people on a journey. I would like to think that merging the different sounds allows me to create something unique. Combining genres such afro house, afro tech and gqom can result in a groovy and high energy set which can connect to a broader spectrum of dance music lovers. I like to push the boundaries to create an unforgettable set.

South Africa boasts a vibrant music scene with a rich history and you’ve been an integral part of it for several years. Could you delve into how your South African upbringing and exposure to underground parties have played a pivotal role in shaping your music career?

Johannesburg is a melting pot of cultures, and this diversity is reflected in its music scene. The city’s rich cultural heritage has influenced various electronic music styles that has led to the creation of unique and eclectic sounds. Before I began my journey as a DJ, I would attend the hottest parties in the city and this was a way to discover new music and connect with people who were as passionate about dance music as I was. I would collect music and create mixes for my Soundcloud page for all my friends to listen to.

As an artist, your creative journey often demands resilience and unwavering determination. Seeing Johnnie Walker’s ‘Keep Walking’ campaign mirroring this commitment to progress, how do you perceive the alignment between this campaign and the endurance required for success in your field?

As an artist in the music industry, I understand the importance of having a resilient mindset and keeping joy at the forefront of my work. A brand like Johnnie Walker and I both align in this way. Even when things feel impossible, you have to choose to Keep Walking forwards.

Fashion often plays a significant role in crafting your unique persona as a DJ. Can you tell us about your signature style that encapsulates your identity?

I love wearing all black, it’s elegant and stylish. If I’m not rocking my favorite Nike sneakers of the season, I will be wearing chunky boots. A statement jacket is always key. Co-ords are also part of my signature looks, they are effortless and give a cohesive together look. The top can be paired with different bottoms, and the bottom can be styled with various tops, giving you a range of options for different occasions.

KMAT: Breaking Barriers in the Sgubhu Genre

KMAT – a rising star of the South African club scene – is making waves in the music industry with her unique sound and charismatic presence. Her journey has been a thrilling ride, marked by both exhilarating highs and formidable challenges. One of the most anticipated moments in her career is her upcoming performance at the Rocking The Daisies festival. There, she promises to deliver an unforgettable experience, showcasing her fresh take on the Amapiano genre, often described as “sgubhu sa KMAT.” Her music is a blend of innovation and tradition, creating a sound that resonates deep within the hearts of her listeners.

Johnnie Walker

Hypebeast: How has your journey in the local club scene shaped you as an artist?

KMAT: I am a conservative person and I tend to keep to myself –having to break out of my shell and socialize with industry peers is something I struggled with. However, now that I have broken out, I can see how it has helped my career grow and secure more gigs both locally and abroad.

Can you describe your distinctive style? And what sets you apart from your industry peers?

This answer is going to be short and simple because I’m mostly known for sgubhu, hence why most people describe my sets as “sghubhu sa KMAT.” I make sure that the beat, beats in your heart.

What’s one surprising, or lesser-known fact, about yourself that you think your audience aren’t aware of?

Interestingly, my own musical path began way back during my childhood when I used to accompany my grandfather to church. My family often reminisces about how I always wanted to stand at the front and sing with the choir. It seems this passion has been ingrained in me from an early age, and now, I’m living out what feels like my musical destiny.

Tinx: Fashion-Forward and Eclectic

Tinx is an electrifying force in the world of fashion and music, known for her memorable DJing career – with notable sets including opening for Black Coffee at the prestigious Thebe Magugu’s anniversary party. With her signature black Diesel shoulder bag and layered silver jewelry often complemented by her oversized alien Balenciaga sunglasses, she exudes confidence through style on stage. As a mentor to aspiring female DJs, Tinx champions individuality and encourages focusing on one’s unique path to success.

Johnnie Walker

Hypebeast: Your black Diesel shoulder bag has unmistakably become a signature accessory. Beyond the bag, is there a specific item that you consider essential for completing your look, and perhaps, boost your confidence when performing?

Tinx: My layered silver jewelry is my spiritual armor. I never leave the house without my chains and rings. Additionally, I adore donning my giant alien Balenciaga sunnies when performing on big stages – they help me tune out the visual noise.

Johnnie Walker is known for its celebration of progress and pushing boundaries, which aligns with your role as an artist. How do you envision your partnership with the brand inspiringa younger and more diverse audience?

When I look at the people who inspire me, I realize they do it by living in their truth and being the best versions of themselves. So that’s what I’m going to do: be the best version of myself relentlessly. I’m lucky to work with brands like Johnnie Walker who help support my journey and hopefully someone like me finds inspiration in that.

As a prominent female DJ, your influence extends beyond the decks. Do you believe you carry a specific responsibility in championing diversity and inclusion within the music industry?

If I had to curate a line-up tomorrow, I wouldn’t have to think about finding representation because I’m lucky enough to be a part of a community that is so rich in diverse identities. For me, inclusion is second nature and intrinsic to my lifestyle, not something I have to force.

Staying current with the latest music trends and seamlessly integrating them into your sets is crucial for any DJ. Could you shed some light on your own approach to this?

Whenever I’m at home I’m streaming the latest DJ mixes on platforms like Boiler Room and HOR. I also go out a lot, so I’m always watching my peers play which triggers a lot of inspiration.

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The Johnnie Walker Rocking the Daisies festival is not just about music; it’s about celebrating the diversity of talent within the industry and breaking down barriers for female DJs. The journeys of KMAT, Tinx, and Tenoceans are examples of the impact inclusivity can have as well as the power of music in connecting people from all walks of life.

As these talented DJs prepare to take the stage, they bring with them their unique styles, influences, and a commitment to promoting diversity and inclusion. The festival is set to be a celebration of both the music as well as the remarkable women supplying the sounds behind the decks. Don’t miss the chance to witness their electrifying performances and experience the magic of this festival.

DISCLAIMER: Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Please drink responsibly.
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