Kim Kardashian Has Been Called "Tasteless And Awful" After Revealing Her New "Kimono Shapewear" Collection

The sky is blue, the grass is green, and Kim Kardashian is getting dragged. What’s new?

Of course, you don’t need me to tell you that a kimono is already an item of traditional Japanese clothing so, as you can imagine, people were not happy at all.

Some expressed their confusion about the name choice, while others called it “tasteless and awful”.

Japanese women, in particular, called for Kim to reconsider the naming of her brand, calling it “baffling, if not outright culturally offensive”.

But things got even worse when it was reported that Kim had filed to trademark “Kimono”, along with Kimono Body, Kimono Solutionwear, Kimono World, and Kimono Intimates.

When BuzzFeed News checked a list of American trademarks, all of the above had indeed been filed at various times in the last year. Kimono Intimates, which appears to be the overarching business brand, was filed in April 2018. Everything else had been filed between March and June of this year.

These trademarks covered a ton of things, ranging from lingerie and luggage to fragrances and whips.

I guess you could say that when the news didn’t exactly go down well when it reached social media.

It wasn’t long before a hashtag, #KimOhNo, was born, with people sharing pictures of their actual kimonos and explaining that no, it was not underwear.

This latest controversy comes after people had just begun to defend Kim over new body makeup, which she launched last Friday through her brand KKW Beauty.

View this post on Instagram

I’m so excited for you guys to try my new @kkwbeauty Body Collection. It consists of 3 different products (body make up, a liquid body shimmer and a loose shimmer powder). I use them all separately and sometimes all together depending on the look I am going for. This one shown above is the body Make Up. This is what I use most often. I don’t always like my legs to have shimmer on them. I use this when I want to enhance my skin tone or cover my psoriasis. I bruise easily and have veins and this has been my secret for over a decade. I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup. My formula is so creamy and buildable and has a smooth satin finish. It builds easily for a more full coverage if needed. It launches 06.21.19 at 12pm pst at kkwbeauty.com #kkwbeauty.  Stay tuned for some videos showing how i use it all.

A post shared by Kim Kardashian West (@kimkardashian) on

Jameela Jamil was one of the first to criticise the products, saying in a tweet: “I’d rather just make peace with my million stretch marks and eczema.”

But, for once, people actually rushed to defend Kim, saying that the body makeup could be useful for people who are insecure about things such as scars, psoriasis, and pigmentation.

Unfortunately, with the announcement of Kimono Shapewear, it looks like we’re back to square one.

BuzzFeed has reached out to representatives of Kim Kardashian for comment.

Ben Henry is a celebrity reporter for BuzzFeed UK and is based in London.

Contact Ben Henry at [email protected]

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