Kylian Mbappé, Lewis Hamilton and Rosé are the Latest Global Icons to Front RIMOWA’s Campaign Series

Since 2018, RIMOWA has been tracing the purposeful travels of global stars through its ongoing “Never Still” campaign series. Having previously featured Rihanna and LeBron James, the latest installment expands on its library of memoirs, documenting the experiences of new partners Kylian Mbappé, Lewis Hamilton and Rosé.

Similar to its past three chapters, “Never Still 4” arrives in three parts with each icon starring in their own episode as well as a longer-length feature, all scored by Hans Zimmer. In his episode, football prodigy Mbappé taps into his trailblazing talent and inspiring skillset. With a number of accolades under his belt as well as being named one of TIME’s 100 most influential people, the French footballer recognizes his responsibility in giving the youth big opportunities. Sharing insight into his community-focused foundation “Inspired by KM,” he reflects, “When you travel, you see the different types of life and you learn a lot. I crossed paths with amazing people that I never thought I would meet in my life.”

Having toured the world’s racetracks for over 16 years, traveling is part of the parcel for world-class athlete Lewis Hamilton. “I have spent my whole career traveling the world and those experiences have shaped who I am both as a driver and a human,” he says as the video captures him roaming Mexico City. Over time, the driver has learnt the importance of stepping out of his racing mindset to take in the events happening around him. “It was only through seeing new places and perspectives that I learned to challenge my way of thinking and to embrace the endless possibilities that the world holds,” he explains.

For her installment, K-Pop star Rosé shares a more personal discovery through her visits across the globe. It sees her explore her new base in Paris as she ponders on a new meaning of home. “As traveling has become an essential part of my life, I’ve realized that home has become more of a state of mind than a specific place,” she says. “It’s a collection of memories, experiences and people that provide a sense of belonging.”

Take a closer look at the journeys undertaken by the icons in the round-up episode above. To find out more about the RIMOWA “Never Still” campaign, and to shop the products featured, head to the brand’s website now.
Source: Read Full Article