From Spring/Summer 2022’s “Baby Clothes” takeover to FW22’s melding of partywear and cozy essentials, Molly Goddard has proven that her quaint, kitsch, and often nostalgic references are meant for a world outside of just womenswear. For Spring/Summer 2023, the designer took menswear to the next level, seeing the British designer present her most comprehensive selection of men’s looks to date — in turn, capturing a softer side to menswear.
Taking to Seymour Leisure Centre once again, Molly Goddard’s SS23 show had the glitterati packed from the basketball court to the observation deck. It was as expected for Goddard, with taffeta and tulle decking neon-popping dresses and exaggerated puffball skirts, while menswear borrowed this language with ruffling accenting even the most staple of items: a white tee.
Denim featured drawn-on childhood cartoons, in turn paving the way for soft velour tops sporting a fairytale scene on them alongside matching ruffle-clad skirts.
Elsewhere, tailoring in the men’s department came in soft pink hues and was equally soft with its cut and presentation, steering away from suiting traditions for something more akin to a daytime blazer to be worn in a garden party. Yet, on the contrary, Goddard’s foray into footwear saw models don cowboy boots, accented with yellow and blue Wild West detailing that also worked ballet flats. The final look was per tradition, a wedding look that served Goddard’s ruffles on steroids.
Molly Goddard’s SS23 collection can be seen in the gallery above. More London Fashion Week SS23 content can be found across Hypebeast.
For more stunning runway moments, check out Dilara Fındıkoğlu’s homage to Victorian drama.
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