VEERT Gets Its Shine On for Collection 7
In just a few years, Julia Lang’s VEERT has become a popular name in the fashion/jewelry landscape. Even though the brand’s pieces have donned a gambit of celebrities alongside Jim Jones leading the campaign for its inaugural ready-to-wear line earlier this year, VEERT has no intentions of slowing down. So to keep the fire burning, VEERT is turning up the shine for its new Collection 7.
With the latest, VEERT’s androgynous spirit is still well and alive. However, the brand is continuing to both refine and elevate its personality through a consciously forward-facing lens. Comprising the Italy-crafted collection is a lineup of necklaces, key chains and wallet chains – donning freshwater pearls, clear zirconia gems and white zirconia gems.
Where VEERT’s collections have always centered on the versatility of contemporary style codes, the new collection adds a touch of regality. Pieces like the regal drop necklace or drop chain nod to timeless fine jewelry designs. But VEERT’s touches reimagine the pieces for both casual and dressy moments. Aside from the aforementioned stones, Collection 7’s pieces also feature solid 18k yellow gold and white gold options alongside 18k yellow and white vermeil.
“Green is not simply a trend in the VEERT universe. It’s a way of living,” explains Lang. “That doesn’t mean that every piece needs to have an obvious green element — it could even be a subtle green tinge in the packaging or label.”
Ranging in price from $360 USD to $3,500 USD, VEERT’s Collection 7 debuted today on the brand’s website.
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