After helping you declutter, Marie Kondo wants you to buy a homeware collection

Marie Kondo made her name by advising people how to declutter. If it doesn’t ‘spark joy’, get rid of it.

But now she’s encouraging fans to buy items from her online store.

The author and TV star has created an online shop with 125 home and self-care products.

In a message on her KonMari website, she said that it ‘is a collection of my favourite things and items that spark joy for me.’

She added that once people declutter their lives, they should add ‘meaningful objects, people and experiences’ into their lives.

‘Meaningful objects’ in the range include a $52 (£40.21) tea scoop, $24 (£18.56) crumb brush, and a $42 (£32) specifically shaped to carry a bouquet of flowers.

You can also get $206 (£159) leather room shoes and a $115 (£88) linen kimono robe.

For $75 (£58), you can get a tuning fork and clear quartz crystal that apparently ‘creates pure tones that help to restore a sense of balance.’

Speaking to the Wall Street Journal, Marie said it’s not about replacing the items you already have, but just about showing people what she likes to have in her own home.

She said: ‘What’s most important to me is that you surround yourself with items that spark joy.

‘If the bowl that you’re using currently sparks joy for you, I don’t encourage replacing it at all.’

The post on her website adds that her method isn’t about getting rid of things but realising what is and isn’t giving you joy.

Speaking about her collection, she added: ‘I hope these items spark joy for you – and for your loved ones! They make beautiful gifts for anyone seeking to establish new routines, elevate their everyday tasks or create a joyful home.

‘Just remember to complete your tidying and to use that experience to purchase mindfully. My intention is that you will cherish these items and use them for years to come.’

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