Amazon October Prime Day 2023: What to expect from 'Big Deal Day' event | The Sun

AMAZON shoppers have yet another Prime Day coming in 2023 and with just a month to go, the countdown to the sale is on.

The online retail giant has revealed it is launching the Prime Big Deal Day event in October last month in a Linkedin announcement post.

  • Amazon deals – shop here

With a month or so to go, shoppers can expect discounts on everything from the latest tech and home appliances to beauty supplies and gifts,

The autumn instalment of Prime Day is set to be bring big deals and the start of the busy consumer buying period ahead of Black Friday and Christmas.

Although the retailer is staying tight-lipped on what exact date we can expect the price drop, we will be keeping this page up to date with more information as it comes in.

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What is Amazon Prime Day?

If you didn't already know, Amazon Prime Day is an annual shopping event.

Originally it occurred once a year, in July, however during Covid Amazon moved the event to October.

Over the last couple of years the retail giant has decided to host two Prime Day events in a year, with the latter one falling in the month of October.

The event is exclusive to Amazon Prime members and usually features thousands of discounted products across major categories such as appliances, homeware, fashion, beauty and much more.

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Unlike Black Friday, this event is exclusively online, meaning you browse your phone on the sofa or on the go to look for discounts.

When will the October Prime Day 2023 take place?

The Prime Big Deal Day is Amazon's second Prime Day event for 2023.

So far Amazon has not revealed the exact date it will take place.

But last year when the retail giant hosted a Prime Day sale in October it took place from 11 to 12, so we're expecting Amazon to choose a similar date this time around too.

Keep your eyes on this page, as we'll be updating with everything you need to know about the sale as it is announced.

How to take part in Amazon Prime Day?

As we mentioned previously, you'll have to be an Amazon Prime member in order to take advantage of the offers.

Along with a host of other benefits that come with Prime, you'll be eligible to shop all of the available deals over Prime Day too.

If you've never had an account before, use the 30-day free trial to get access to the sale.

This means you could sign up for a Prime account the day before the event is due to take place and make the most of the offers and same-day delivery without paying any membership fee.

If you decide you love it after the trial period, you'll have to pay the £8.99 a month fee.

There's also an annual plan, which costs £95 too.

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What deals to expect in the Amazon Prime Big Deal Day event?

Bargain-hunters will no doubt have an array of offers to choose from during the Prime Big Deal Day event.

As well as price cuts on huge brand names like Ninja, Shark, Levi's, Crocs, Dyson and more, you'll also be able to find bargains from small businesses and artisan Amazon sellers.

In recent years, standout offers often come from Amazon's own-brand Echo and Fire TV devices which often have big discounts or bundle deal savings.

Elsewhere home appliance discounts remain popular, with air fryers and vacuum cleaners proving popular with consumers.

But with the event falling ahead of the busy festive shopping period, it is also an opportune time to stock up on cheaper toys and gifts for loved ones, as well as Christmas essentials such as decorations.

But the event isn't just about savings on big name tech and electrical brands or items for the home.

Shoppers can also get amazing deals across fashion and beauty lines too, with premium brands such as ghd, Elemis, Levi's and Calvin Klein included in the offers.

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Lastly, if you're a parent or expecting a new arrival, the Prime Day sale is perfect for getting some important essentials – big or small.

The online giant often features savings on bulk items such as wet wipes and nappies as well as one-off big ticket items like car seats and pram systems.

Our tips for finding the best deals this Amazon Prime Day

IT might be tempting to dive in and snap up LOADS of items, but here’s how you can guarantee you’re getting a good deal on Amazon.

PREPARE Research the items you want to buy and find out the cheapest price. Websites like PriceSpy, PriceHistory and CamelCamelCamel will give you historical data on prices so you can see how much you should pay. You can also set up price alerts to let you know when the cost drops.

CHECK CAREFULLY Use FakeSpot to check whether the item is genuine or not. The site scans the reviews to see if they're "reliable" or not so you can decide whther you trust the seller.

TRIAL IT FIRST Sign up to the 30 day Amazon Prime trial to take advantage of the Lightning Deals and free delivery. But remember to cancel the subscription before the trial is up or you'll be charged the full £79.

SHOP NOW TO SAVE TIME Put the items you want in your basket ahead of Black Friday so that when the deals drop on June 21, all you'll have to do is pay.

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