Best wedding day makeup tips 2022: How to make your look last, by a celebrity makeup artist

We’ve got a lot of celebrating to catch up on. After so many wedding postponements, those thick embossed cream envelopes are plopping onto doormats across the nation once more – joy! But how can you ensure you look your best for the big day?

Unlike the bride, you’re unlikely to have your own glam squad, but that doesn’t mean you can’t master the art of makeup that will look radiant in daytime snaps and still be going strong by the disco. We asked Tess Daly’s go-to makeup artist Aimee Adams – who’s also worked with the likes of Sienna Miller, Madonna and Helen Mirren – how to do it.

Get primed

First things first: you don’t want your skin to look dry, but you don’t want it so overloaded with products your face slides right off. “For an all day event, I’d prep with something simple like a hyaluronic serum, then use a primer to help make-up last,” says Aimee. Avon is one Aimee’s favourite budget brands – try their Magix Hydrating Primer, £8 here.

Supercharge your base

Think weddings, think veils. “That’s how you apply base, in superfine veils, so it will look good in pictures and in daylight, and you won’t need to keep retouching,” says Aimee. “It’s fine to use fingers, or you can dampen a sponge or brush with a make-up setting spray, so you’re building that staying power into your base. You can top up with an extra spritz. I love Kate Somerville UncompliKated, £34 here, which has SPF50 so it’s ideal for outdoor events.”

Lighten up

“I’d recommend keeping your base as sheer as you can for your skin type,” Aimee says. “My first choice would be a tinted moisturiser. I’m obsessed with Tint & Glow, £23 here, from Sculpted By Aimee Connolly. I use it a lot on Tess. I go between that, bareMinerals Complexion Rescue, £25.50 here, and Tropic Beauty Booster, £22 here. The finish looks like real skin, just better. If you want more coverage, I really like Sculpted By Aimee Second Skin, £25 here.”

Fake it to make it

Think your complexion needs more help? “Even if you have bad skin, I’d still avoid ultra-high coverage foundations, which can be too much for daylight,” says Aimee. “You can cheat the effect of good skin without layering on a thick base. Have a tan to even out skin tone, then use a mini-mitt or brush to apply extra as “bronzer” or “contour” – just blend it exactly where you would makeup. Do practise this first, but it’s so helpful to have the look of bronzer already in place on your face. You definitely need less base.”

Stay bright

Use a light dab of luminising concealer under your eyes – Delilah Take Cover, £23 here, is good, says Aimme – then blend to minimise creasing before setting it. “Don’t be scared of powder – it’s vital. If you choose a sheer non-cakey formula, it won’t look unflattering, even on dry skin. By Terry Hyaluronic Hydra Powder, £42 here, is expensive but it’s the best.”

Go double eyed

Layers equal lasting eye makeup, says Aimee. ‘Urban Decay’s Eyeshadow Primer Potion,£19.50 here, is brilliant, or I’ll use a cream-to-powder eyeshadow as a base. e.l.f. Glitter Melt Liquid Eyeshadow, £4.95 here, is great , as it’s glowy rather than too sparkly, and I also rate Maybelline Color Tattoo, £4.95 here, and Revlon Color Stay, £6.99 here. Let it dry for a minute, then you can add depth in the crease, either with a powder eyeshadow or a crayon if you prefer a more sheeny texture – I like Delilah Shadow Sticks, £18.25 here.”

Don’t take the hard line

Liquid liner is tricky even for makeup artists, admits Aimee, who suggests using a gel liner for definition. “It’s often more flattering for daytime as well. You can create a budge-proof gel liner from any eyeshadow by mixing it with Inglot Duraline, £11 here, and applying with a fine brush. If you want a sharper flick, I find a superslim felt-tip pen style is easier to control.”

Try a multi-purpose tint

A stain like Benefit Benetint,£16 here, or Avon Powerstay Liquid Lip Stain, £9 here, will do double duty for lips and cheeks, says Aimee. “Use the tiniest amount for blusher, then blend quickly. For lips, a stain makes a great base, then you can put gloss or more colour over the top if you want. I like to apply liner next, then go over with a long-lasting comfortable liquid lippy. Maybelline Superstay Ink, £9.99 here, and NARS Air Matte, £24 here, are good.”

Prepare to cry

Anyone can turn to mush at a wedding so a waterproof mascara is a must, says Aimee, who suggests the tear-proof versions of Benefit Bad Gal Bang, £22.05 here or Urban Decay Perversion, £23 here. “Be careful with false lashes for a daytime event,” she adds. “99% are too Bratz Doll. Flicker is my favourite brand because they really look like your own, and you can cut them in half if you want a subtle corner lift.”

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