Cadbury scam: Warning over online scam offering free chocolate – never click

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The scam has been posted on social media and it claims to be from Cadbury’s, offering customers a free hamper or gift box to anyone who comments and shares the post. Claiming to be in celebration of the company’s 147th corporate anniversary, chocolate lovers are being urged not to click on it.

The scam gets users to share their personal information such as phone numbers, email address or even credit card numbers.

This is not also the first time the scam has circulated on social media.

It first appeared back in 2018, and was shared thousands of times on popular social media sites.

Cadbury made an announcement again in November 2020 after it started to recirculate.

It said: “We’ve been made aware of a circulating post on social media, claiming to offer consumers a hamper of free Cadbury products.

“We can confirm that this has not been generated by us and would urge you not to interact or share personal information through the post.

“Your security is our priority and we’re working with the relevant organisations to ensure this is resolved.”

Cadbury fans also took to Twitter to warn others of the scam.

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One person said: “I got blocked for trying to warn people about the scam. It has more than 50,000 interactions and they go by ‘Cadbury Word’ on Facebook. It is a scam.”

Another wrote: “There is a scam pretending to be a giveaway circulating on Facebook

“Please do not give away any of your personal information, the Cadbury post circulating is a scam, be careful,” tweeted a third person. has contacted Cadbury for comment on the issue.

Attila Tomaschek, Digital Privacy Expert at ProPrivacy, warned people about the scam.

The expert said: “Scammers are attempting to capitalise on people’s sweet tooth by deploying phishing emails offering recipients a free ‘Cadbury Pack’ which appears to be an assortment of treats from the well-known chocolate maker.

“The recipient is urged to click on a link to claim the package – no matter how tempting the chocolate assortment may appear to be – email users should never click on any kind of link in an unsolicited email message.

“Clicking on an unknown link could lead you to inject malware onto your device, or lead you to a malicious website that is designed to harvest your sensitive personal and financial information.”

What are signs of a scam that people can look out for?

The expert added: “As is the case with this particular Cadbury scam, a dead giveaway that you’re dealing with something that’s not exactly as it seems is if the email address isn’t consistent with the purported sender of the email.

“You can identify if an email address is legitimate by hovering over or tapping on the sender in the email message, here you’ll be able to see the exact email address the message is originating from.

“If it looks suspicious in any way or if it doesn’t match the entity it claims to be coming from, then trash the email immediately.

“Under no circumstances should you ever interact with any such message.

“Users should also look for misspellings or other grammatical mistakes in the email which can also tip you off to the presence of a phishing scam.”

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