Celebrations tubs will have £25k Bounty bars inside
Celebrations tubs will have golden tickets inside giving customers the chance to claim prizes including a £25,000 nine-carat gold Bounty
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Celebrations are set prizes to customers this Christmas, including a a Bounty bar worth a whopping £25,000.
The solid gold bar, which is 10cm long and 4cm wide, the same as a real life Bounty, weighs a whopping 1kg.
It took ten days to craft by an expert jeweller in London‘s renowned Hatton Garden district.
Cash prizes up to £10,000 are also up for grabs in the festive giveaway.
Tickets will be placed into random tubs of the chocolate treats this Christmas, available only at Tesco, with one winner taking the golden prize.
Makers of the iconic British chocolate Celebrations, Mars, Incorporated, recently announced that they will be including a nine-carat Bounty in one of their tubs, only available at Tesco
Keen duo : The mark the competition’s launch, Bargain Hunt star Danny Sebastian will star in a spoof antique show to promote the neglected bar and try to change its reputation
The mark the competition’s launch, Bargain Hunt star Danny Sebastian will star in a spoof antique show with mascot Mr Bounty to promote the neglected bar and try to change its reputation.
He said: ‘As a Bounty lover myself it’s been hard to see the treatment the poor coconut choc has received over the years so I’m glad we’re pushing for #BringHomeTheBounty this time round’.
‘I’ve seen lots of valuable items in my time, but this one-of-a-kind golden Bounty bar is up there with the best of them – it’s a wonderfully unique decorative display piece that will dazzle and delight all who look upon it’.
This isn’t the first attempt from Mars to sway the nation.
The move comes shortly after the company released the ‘Bounty Centrepiece’, the limited-edition hexagonal boxes only containing the mini coconut-filled bars.
The coconut bars have long divided the nation – with 39 per cent of Britons confessing in a survey carried out last year that they want to banish the sweets from assorted tubs.
In fact, the study of 2,000 adults revealed 18 per cent would feel irritated if they opened a Celebrations tub to find only Bounty bars left, while 58 per cent said this would lead to a family argument.
Valued at a whopping £25,000, the solid gold bar is 10cm long and 4cm wide and took ten whole days to craft by an expert jeweller in London ‘s renowned Hatton Garden district
In response to this, Mars Wrigley teamed up with Tesco last November to trial ‘No Bounty’ tubs in the lead up to the festive season.
Kerry Cavanaugh, of Mars Wrigley’s UK, said: ‘Every year, we love seeing the debate rage over our beloved Celebrations tubs.
‘This year, our much-loved Bounty bar has gone gold.
‘The bar is worth £25,000, which surely is enough to make even the most dedicated Bounty-haters reconsider their stance.
‘We’re excited to hear the publics verdict – would you treasure, or would you trade? Bring Home The Bounty’.
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