F1 star Jenson Button and actor Matthew Goode star in Hackett campaign
A new angle: How to ensure fresh appeal for a favourite British menswear brand? Simply snap F1 star Jenson Button and actor Matthew Goode in a photo-fabulous swathe of Scotland, says Maddy Fletcher
- The campaign was shot in the grounds of Glen House in the Scottish Borders
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The last time that photographer Charlie Gray worked on a Hackett campaign it was on safari in South Africa. There were elephants, mountains and motorbikes.
This season, the brief from the menswear brand took him to the Scottish Borders, specifically to Glen House, an estate of lakes and woodland six miles southeast of Peebles.
‘I was delighted,’ says Gray. ‘The natural beauty there is incredibly inspirational.’
And, remarkably for Scotland, it didn’t rain once. Although, Gray adds, ‘I am not a strong advocate of perfect weather – I’ve shot in the rain and it can be magical.’
The campaign has two stars: the 2009 Formula 1 world champion Jenson Button, 43, who retired from the sport in 2017 and this year competed for Nascar at Le Mans.
Casting call: Formula 1 world champion Jenson Button, 43, and Downton Abbey actor Matthew Goode, 45, in Hackett’s autumn/winter 2023 campaign
The other is actor Matthew Goode, 45, who played Henry Talbot in Downton Abbey and will next be seen portraying C S Lewis alongside Anthony Hopkins as Sigmund Freud in Freud’s Last Session, which will be in cinemas this December.
Button is pictured reading a book about the Loch Ness Monster. Does Gray believe in the fabled aquatic creature himself?
‘My grandfather told me he once saw Nessie, so I like to think he was right!’
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