Mattel Unveils Line of Collectible Toys Honoring Heroes Fighting Coronavirus Pandemic

In addition to the launch of #ThankYouHeroes, Mattel is contributing to the fight against COVID-19 by making face shields and cloth face masks for medical professions. The toy manufacturing giant has also provided toy donations to non-profit partners including Feed the Children and UCLA Mattel Children’s Hospital among many others.

#ThankYouHeroes will be available for pre-order starting today through May 31. Each item will retail for $20, with $15 from each sale being donated to #FirstRespondersFirst. Items are expected to ship to consumers by Dec. 31.

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