Shoppers in Their 40s Call This $18 Kim Kardashian-Loved Retinoid Serum a ‘Game Changer’ for Smooth Skin

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The transition between seasons is the perfect time to update our skincare routine. Whether you’re looking for a new moisturizer, face wash, or scrub, we’re always here to recommend some of the best and most affordable products out there. Recently, we tracked down the Kim Kardashian-approved retinoid serum shoppers adore — and you can add it to your skincare regimen for $18 on Amazon.

Your skin will look smoother than ever thanks to The Ordinary’s Granactive Retinoid Serum. Back in 2018, Allure reported that Kardashian, via her app, is a major fan of this serum. The mogul noted that products like The Ordinary’s Granactive Retinoid Serum are ideal for “reducing dark spots, preventing wrinkles, smoothing fine lines and so much more.” Once applied at night, this serum goes to work. It smooths and tightens the skin for a softer look and feel. And who doesn’t love that?

Image Courtesy of The Ordinary via Amazon.

The Ordinary Granactive Retinoid Serum$18.65on Amazon.comBuy now

There’s a reason Kardashian is such a fan of this retinoid. But what do shoppers have to say about The Ordinary’s Granactive Retinoid Serum? Just read on to find out: “I am on day 5 and this is the best my skin has looked in ages. Make sure you only use this at night and lock in with [an] oil based moisturizer,” one shopper, who called this serum a “game changer,” wrote in their five-star review.

“This product works so well for my skin! Truly has changed the size and color of my dark circles,” another shopper said. “I’ve noticed a difference in my skin after using this product over time as part of a larger routine. It’s become a staple I purchase consistently about every 6-7 months,” a third shopper wrote. Well, there you have it! Take your skincare routine to a whole new level with The Ordinary’s Granactive Retinoid Serum.

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