Will you try the ‘quarantine pillow challenge’? Viral craze sweeping Instagram as influencers run out of clothes

It's been a really tough few weeks in lockdown as we battle to prevent the spread of coronavirus across the globe and, for some, it's made us do weird and wonderful things.

Spending hours on end indoors can be pretty boring and for fashion influencers who are used to being out in the wild telling us how to style ourselves, it appears they are running out of ideas on how to spice up their loungewear.

But for one Swedish social media influencer Firo, she has turned to her bedroom for style inspiration, in particular her pillow an inadvertently kicked off a new challenge – #quarantinepillowchallenge.


The premise is simple, get your pillow including the pillow case, get a little bit naked and pose with it wrapped around you as a dress.

You have to make sure the pillow is covering your private areas when posing for you outfit of the day selfie and the key is all down to the styling.

Firo posted her choice of lilac pillow from IKEA, with a thick black belt from Zara, New Balance trainers and a bag from Pretty Little Thing.

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Captioning the post "Outfit of the day" and adding the #quarantinepillowchallenge hashtag the challenge quickly spread like wildfire on Instagram, with many posting their own incredibly styled pillow selfies.

Many others followed suit with simple styling, adding a luxe touch with a Gucci belt, Louis Vuitton handbag, and designer shoes.

More creative attempts involved pets, matching mini pillows worn by their children, as well as extreme accessories, and it's not just for women as proved by a couple of men who have jumped in on the viral trend.



The #pillowchallenge follows other social media challenges that are sweeping the internet as people take up dancing, get arty with video editing and enlist their families while trying to stay entertained during lockdown.

Celebrities like Frankie Bridge and her husband Wayne have been attracting heaps of praise thanks to their clever TikTok couples dances.

And Olivia and Alex Bowen have also got in on the TikTok trend as well as Stacey Solomon who is obsessed with the short clip platform.

Olivia Buckland shared a hilarious Instagram video with her 2.3 million followers, strutting her stuff in sexy lingerie as she poked fun at herself.

The Love Island star, 26, who donned a revealing outfit, wrote: “self-isolating with bae EXPECTATIONS.”

The blonde star looked sensational as she shows off her curvaceous figure, but in the next shot, captioned: “Self isolating with bae REALITY,” Olivia appears in different attire, wearing her hair up in a messy bun.

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