Inside Kylie Minogue’s cosmetic brand name trademark battle against Kylie Jenner

Kylie Minogue made her impact on the pop industry back in the 1990s after she rose to fame as the girl next door on Neighbours.

But it’s fair to say the Australian bombshell has gone on to carve out a name for herself in the music industry after producing hit singles such as Can’t Get You Out Of My Head, Especially For You and Wow.

Since the 53-year-old singer took the world by storm with her impressive vocal abilities, she has gone on to impress her loyal legion of fans with her impressive acting and dancing skills as well as her passion for business.

Kylie has gone on to produce her own fragrance line in addition to the several books she has released tracking her stellar career over the years.

She even turned her hand to fashion designing for clothing and lingerie after she became the face of Agent Provocateur in 2003 and took on a killer collection with H&M in 2007.

And in recent years, the songstress has branched out into makeup industry after she fought tooth and nail to hold on to her trademark name following the success of Kylie Jenner’s makeup line in 2014.

Now, as the blonde bombshell prepares to celebrate her 54th birthday, Daily Star has taken a deep dive inside her trademark battle against the Keeping Up With The Kardashians star back in 2017.

Back in 2014, Kylie Jenner stormed to success when she launched her highly popular lip kits after the raven-haired beauty became known for her cosmetically enhanced pout.

Since then, her business has gone on to flourish into the beauty giant it is today which is estimated to be worth an eye watering $900million (£721,732,157).

After the wave of success, the mum-of-two applied to trademark ‘Kylie’ for her cosmetics and clothing business which caused tension between the reality star and the musician who had already sold products like clothes, furniture and fragrances under the same name.

Shortly after the 24-year-old applied for the trademark, the Aussie’s representatives were quick to respond to the application.

Her legal teams fired off a lengthy letter to the US Patent and Trademark Office with a list of reasons why the reality star should not be granted the trademark.

And it’s fair to say the actress-turned-singer's representation weren’t going down without a fight as they branded Kylie Jenner a “secondary reality television personality”.

They went on to define Kylie Minogue as an “internationally renowned performing artist, humanitarian and breast cancer activist known by her fans around the world as simply ‘Kylie’.”

The former Neighbours star admitted at the time that she was “upset” when she heard how her lawyer described the up-and-coming star as she hadn’t wanted there to be any ill will against the pair.

But in February 2017, the Patent Office rejected Jenner’s application which the TV star reportedly went on to unsuccessfully appeal against this decision.

More than two years later, Kylie Minogue went on to launch her cosmetic range titled Kylie after she won the naming rights in court.

Her cosmetics range was available on her official Step Back In Time tour website where six makeup items were on sale.

The prices of her makeup line range between $22 (£17.50) and $28 (£22.25) and included lip gloss, lip oil, eyeshadow and cheek glitter.

She decided to name her products after many of her chart-topping songs that she has performed over the course of her career including Wow, Golden and Raining Glitter.

While there is some obvious crossover in the products the pair are selling, it is clear to see the All The Lovers singer’s makeup range is completely different to her competitors.

The songstress opted for a bright, summery colour palette reminiscent of tropical pool parties and colourful fruits.

Whereas the TV star opted for more natural, neutral tones for her hugely successful makeup range.

For more of the latest showbiz and TV news from the Daily Star, make sure you sign up to one of our newsletters here.

Source: Read Full Article