Following her successful co-headlining performance at the Super Bowl, the ‘On the Floor’ singer inks a multi-year touring deal with the giant concert promoter.
AceShowbiz –Jennifer Lopez has partnered with concert promoter Live Nation for a multi-year touring deal.
Following her acclaimed performance with Shakira at the Super Bowl Halftime show last weekend, February 2, 2020, the “On the Floor” star has signed a major touring deal with Live Nation, according to Billboard.
“Jennifer Lopez has given fans spectacular live performances for decades through sold out tour dates and her Las Vegas residencies,” said Brad Wavra, senior vice president of touring at Live Nation.
“The demand to see Jennifer live is only growing,” he added. “Live Nation is proud to be partnering with such a worldwide phenomenon for years to come.”
Wavra said it was working on the star’s 2019 “It’s My Party Tour”, which saw Lopez celebrate her 50th birthday on the road with hits including “Ain’t Your Mama”, “Let’s Get Loud”, and “Live It Up”, that cemented their working relationship.
Lopez recently teased new projects were on the horizon, sharing a number to text on Twitter to keep updated with the latest “new music news” from the star.
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