'Kombucha girl' Brittany Broski says she went viral after her now-famous video was shared on 'gay Twitter'
- Brittany Broski is better known as "Kombucha girl" because of her viral video on TikTok.
- She says she was propelled to fame when the TikTok video of her drinking kombucha inspired a wave of memes on Twitter.
- In YouTuber Anthony Padilla's latest video, Broski said that her original video received very little engagement until she became a meme on "gay Twitter."
- The comedian said that she was fired for her sudden online fame.
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Brittany Broski, more commonly referred to as "kombucha girl," achieved viral fame in August when a TikTok video of her reacting to a sip of kombucha inspired a deluge of memes.
The comedian, who now boasts 2.6 million followers on TikTok, appeared in YouTuber Anthony Padilla's latest video titled "I spent a day with VIRAL MEME STARS" to discuss the realities of becoming an online sensation.
The original kombucha video, Broski revealed, didn't actually inspire very much engagement — and she owes her fame to a particular online community. When she first posted the clip on August 6, it received only a few thousand likes. Things changed when Twitter user @jayjuniorrr posted Broski's video to Twitter.
"Someone downloaded the video and uploaded it to gay Twitter," she told Padilla. "And it went viral."
"I was private on Twitter," Broski continued. "I had 400 followers. In a day, I got 12,000 requests. And from there it just kept growing."
The original TikTok video has since received over 2 million likes, and Broski's iconic facial expressions fueled hundreds of memes.
Viral fame spurred both personal and professional changes. Broski was fired from her job working in trust and investment services at a bank, weeks after explaining her virality to her boss.
"She pulls me into her office and she was like, 'you need to pick if you're going to be a meme or a corporate professional,'" Broski recalled. "I got fired September 4. A week later I was in LA."
Creating viral content — and being a public figure — comes with its challenges. "[There is] the pressure to keep up. Every video needs to be better than the last," Broski said. "[There is] the pressure to be nice to every single person you met, even when you're having a bad day."
As for Broski's sage advice to creators hoping to become memes?
"Don't do it," she said with a laugh.
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