Coronation Street fans spotted a massive advert in the middle of Wednesday evening's episode, as the Rover's Return pub went up for sale.
Johnny Connor (Richard Hawley) has decided to put the iconic boozer on the market, popping a "for sale" sign on the redbrick facade of Weatherfield's favourite pub.
On Wednesday evening, Emma Brooker (Alexandra Mardell) and Sean Tully (Antony Cotton) were shocked to see the sign outside their place of work, wondering whether their jobs were at risk.
However, viewers were more distracted by the agency behind the sale, as the "Purple Bricks" logo was emblazoned across the sign.
Purple Bricks is an online estate agency, which was founded in 2012 by business partners Michael Bruce and Kenny Bruce.
Watching from home, distracted viewers took to Twitter to point out the product placement, quickly realising Purple Bricks was a real company.
"I bet people are already on the Purple bricks website seeing how much the Rovers is!" wrote one viewer.
A second added: "Purple Bricks?? That's a real company. How much did they pay to feature in these episodes? #Corrie"
And a third chimed: "Product Placement- Purple Bricks selling The Rovers #Corrie."
While a fourth wrote: "#Corrie Yes Sean. They've got to sell the pub because Granada just got a massive sponsorship from Purple Bricks."
Even the official Purple Bricks Twitter account remarked on the bright lavender sign, sharing a snap of the product placement and writing: "Our jaws just hit the cobbles! The Rovers Return is For Sale…"
Coronation Street previously announced they were launching a product placement partnership with the estate agency, with the adverts appearing in a number of episodes.
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Discussing the partnership, Coronation Street's Executive Producer Iain MacLeod described the collaboration as an "exciting opportunity" for the ITV soap.
He said: "The upcoming story around the sale of the Rovers Return stems from something exciting that happens between Jenny and Johnny – but it also led to an exciting opportunity to team up with Purplebricks to sell the nation's most iconic pub."
Coronation Street airs on Mondays, Wednesdays and Fridays at 7.30pm and 8.30pm on ITV.
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