ITV announce one-off special shows – as Ant and Dec launch heartbreaking new campaign | The Sun

TELLY favourites Ant McPartlin and Declan Donnelly will front a hard-hitting new campaign for ITV with a very special video.

The Britain's Got Talent anchors are at the forefront of a new series of adverts created by the broadcaster for its mental wellness campaign, Keep Britain Talking.

Last year, a host of Coronation Street stars burst into song to raise awareness of ITV's crucial initiative.

Now the Geordie lads can be seen leading a special video assembly addressing the issue of homework – this being providing schoolchildren with the chance to talk.

They don smart suits for the two-minute clip, in which Dec, 48, explained: "When we share more we can reduce our stress and our anxiety."

They rounded off the video by saying: "Come on Britain, do your homework and get talking."

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While the ITV duo's clip is designed to also be played in schools, a moving advert will play out across the suite of ITV channels and ITVX.

It flags that mental health has declined in almost 40 per cent of children, with the youngsters in the video requesting their parents to check in on their state of minds.

The initiative has re-launched ahead of World Mental Health Day on October 10.

A duo of special shows will also be announced by the broadcaster to drum up awareness.

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Susie Braun, Director of Social Purpose at ITV, said: “ITV's landmark Britain Get Talking campaign has led to over 100 million new or meaningful conversations since launch, but mental health having declined in almost 40 per cent of British school children is a staunchly sobering statistic.

“This year, we're continuing to focus on young people, as simply asking a child what's on their mind can be key to them opening up and easing their worries. And this is homework for the adults too, so kids can finally get their own back! Come on Britain, Get Talking.”

Last year, Coronation Street stars looked unrecognisable from their alter-egos as they took to the stage in support of the project.

Kevin Webster actor Michael Le Vell, Debbie Webster actress Sue Devaney and Daniel Brocklebank, who plays Billy Mayhew in the show were part of the gang.

Rob Mallard, who plays Daniel Osbourne, Glenda Shuttleworth star Jodie Prenger and Channique Sterling-Brown, who took on the role of  Dee-Dee Bailey earlier this year, also joined them.

They performed This Is Me from the Greatest Showman.

Michael bravely opened up about his struggle with anxiety on Britain Get Singing.

Michael admitted he can feel overwhelmed with nerves when getting up on stage, and even on the set of Corrie.

He said: "I get anxious doing me proper job.

"You know, even after all these years, and so doing something like this that I've never done before. I did get nervous."

Offering him some comfort, Sue replied: "I struggle with anxiety and I have done for years."

Meanwhile, on Monday's Good Morning Britain anchor Susanna Reid, 52, revealed she would be fronting a show about children and their worries growing up for an ITV at 10pm special, to tie in with the project.

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Britain Get Talking is supported by Mind and YoungMinds to encourage people to look after their mental health by connecting with others.

Created with Uncommon Creative Studio, it originally launched in 2019 by pausing the live broadcast of Britain’s Got Talent.

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