Love Island favourite reveals she turned down huge six figure deals and has gone back to her old job selling wigs | The Sun
LOVE Island star Whitney Adebayo has revealed she turned down six figure deals and went back to her old job after leaving the villa.
Whitney, 26, soared to fame after finishing as a finalist on this year’s series, alongside her boyfriend Lochan Nowacki.
But, according to a LinkedIn post from her agent, she rejected huge endorsements that have tempted other villa favourites and returned to selling wigs.
The London-native shared a screenshot to her Instagram Story where Hannah Holland, CEO of HLD Talent, made the surprise revelation.
She had written, "We didn't accept the 6 figure brand deal… instead we worked on a long term strategy, carefully chose what campaigns best suited Whitney whilst keeping what made her special and different at her core.
"One of the key focuses was Whitney's IP and whilst you may not see, 'Whitney signs 6 figure brand deal with…' you will see, 'Whitney Adebayo relaunches her wig brand with fellow islanders for the first campaign by an islander focused on the black community with her fellow islanders.'
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"This campaign is quite simply special. A talent's worth is not valued by a brand, let that sink in.
"As Whitney put into her own words, 'I've been in the hair industry for five years now, it's a beautiful art that's somehow slipped under the radar.
"It's more than just hair, it's an umbrella complex that slips into the everyday lives of many. My goal is to highlight this world for the credit that it deserves.
"Times up, this is what I've been holding back for… introducing @cchairnco full YouTube out tomorrow. 20/11/23 we go live. This campaigns for the queens they refused to see.'
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"I'm so proud to have been part of the team to re launch CC. Hair, plan and execute the shoot. I am so proud of Whitney. YouTube out tonight 6pm. Re launch 20/11/2023
"Not to mention we have a few more things to still be released this year/ early next year!"
Whitney’s wig business is named CC Hair – which stands for Candy Corner – and she offers up a host of wigs, closures and accessories.
It features both real and synthetic hair and styles that help you to blend your hairline with your skin.
The influencer started the business when she was still at university and she’s since spoken about her reasons behind launching it.
She told Saving Grace host GKBarry: “Like a lot of us girls, I’ve always had a passion for hair, however I noticed a lot of flaws in the hair industry that I couldn't overlook which is why I started Candy Corner in my second year of university.
“The goal was to break traditional beauty standards and social status rooted in the hair industry and build a community that comes together to genuinely support each other through their love of hair.”
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