MTV's VMAs Ratings Slip 17% Among Adults 18-49

But Sunday show’s ”Total Minutes Consumed“ rises

Last year’s simulcast drew drew 6.4 million total linear viewers, which was down 5% from 2019. We do not currently have a comparable number for the 2021 simulcast.

Like 2020, Sunday’s show aired across 13 networks: MTV, VH1, The CW, Comedy Central, Nick At Night, Pop, TV Land, MTV2, Logo, Paramount Network, BET, BET Her and CMT.

The 2021 VMAs were a big success on social media, generating 38 million interactions and beating the Super Bowl for the first time ever. That tally makes the Video Music Awards the top telecast of the year on social media.

The 2021 VMAs were hosted by rapper Doja Cat. Justin Bieber, Camila Cabello, Shawn Mendes, Foo Fighters, Busta Rhymes and Ed Sheeran were among Sunday’s performers.

Find all of the night’s winners here. Some quickies: Lil Nas X won Video of the Year for “Montero (Call Me by Your Name),” Justin Bieber was named Artist of the Year, BTS won Group of the Year and Olivia Rodrigo won Song of the Year for “Driver’s License.”

Bruce Gillmer and Den of Thieves co-founder Jesse Ignjatovic executive produced the VMAs.

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