‘Spider-Man: No Way Home’ Trailer Shatters ‘Avengers: Endgame’ 24-Hour Viewership Record

Spider-Man has turned the Avengers to dust — on YouTube and Twitter, at least.

Despite leaking online a day early, the teaser trailer for “Spider-Man: No Way Home” has set a new all-time record for the most global views in the first 24 hours, with 355.5 million trailer views. That far surpasses the previous record held by the trailer for “Avengers: Endgame,” which picked up 289 million views when it debuted in December 2018.

According to Sony Pictures, the “No Way Home” trailer also earned the most ever mentions on social media of any movie preview over the first 24 hours, with 4.5 million mentions worldwide. Domestically, “No Way Home” earned 2.91 million mentions over 24 hours, nearly doubling the 1.94 million mentions over the same period for “Endgame’s” trailer.

The unprecedented enthusiasm is a welcome sign for Sony Pictures, which is committed to an exclusive theatrical release for “No Way Home” on Dec. 17 despite recent less-than-blockbuster returns for theatrical releases as COVID cases continue to rise due to the delta variant. Sony recently pushed its other comic book feature, “Venom: Let There Be Carnage,” from September to October, and set a $100 million-plus deal with Amazon to stream its upcoming animated feature “Hotel Transylvania: Transformania,” bypassing theaters altogether.

More to come.

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