Brent Faiyaz Fronts Billionaire Boys Club's Otherworldly 20th Anniversary Campaign

Billionaire Boys Club is closing out its stellar year – which saw collabs with Moncler, G-SHOCK and Blackstock & Weber – with another year-ending space-inspired capsule. To wrap up 2023, which also marks the label’s 20th anniversary year, Billionaire Boys Club’s EU outpost has tapped Brent Faiyaz and his collaborator Tommy Richman to flex a hypnotic range of apparel, led by BBC’s signature Astronaut mascot. 

The cosmic capsule has landed a year after the label’s December 2022 space-inspired delivery but is rooted in fresh new graphics. Looking to explore the human journey through space and time, the collection melds elements of astrology with outer space and motifs. Apparel includes a statement BBC varsity jacket, t-shirts, popovers, sweatpants and trucker hats.

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The varsity jacket sees a handful of embroidered patches scattered throughout, such as a Moon boot patch – indicative of the brand “taking its first step into the world in 2003” – alongside Orion’s Belt and a horse “charging into the future.” On the backside, an intentional interplay of blue and red signifies “the lifeblood of exploration—oxygen, coursing through the veins of the astronauts,” per an official press release. 

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The collection is available now exclusively at bbcicecream.eu as well as at BBC’s London Flagship store.
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