How Streetwear’s Love Affair With F1 Conquered the Las Vegas Grand Prix

It’s no secret that streetwear has long been bullish on Formula 1 racing. The sport is not only experiencing growth in the US market but also in the fashion industry globally. This year, the United States’ three Formula 1 Grand Prix events in Miami, Austin and Las Vegas were considered the most expensive in the race season’s calendar. In fashion and streetwear, we’ve seen an uptick from brands like Tommy Hilfiger, Awake, Palm Angels and more dropping collaborations alongside F1 teams and drivers.

However, this weekend’s Las Vegas Grand Prix tipped the scales of streetwear’s love for Formula 1 with countless collaborations and activations. And why not? It was F1’s first race in Sin City since the ‘80s and fashion-focused F1 fans were looking to get their hands on clothing and accessories meant to be more special than the generic team apparel their favorite constructors were offering. Luckily, notable names like