Take a Closer Look at Balenciaga's Grocery-Ready Erewhon Collaboration
Balenciaga is stepping into the limelight once again, revamping its presence after a controversial year by shutting down sunny Los Angeles avenues. Balenciaga hosted its Fall 2024 runway show this weekend, serving luxury under the Hollywood sign.
Demna entered L.A.’s star-studded neighborhoods with a forceful runway show balancing everyday Hollywood activities. While attendance from Kim Kardashian, Kendall Jenner, and Nicole Kidman drew large crowds, Balenciaga’s viral-worthy collaborations took center stage. The brand revealed an unexpected (but equally fitting) partnership with Erewhon — an extravagant grocery store with jaw-dropping prices.
Models walked through California palm trees, talking on the phone, carrying oat milk lattes, and swinging grocery bags back and forth. From yoga moms to incognito celebrities, Balenciaga’s Erewhon uniform hoped from look to look with lavish determination. Demna’s label has revealed a closer look at the collaborative garments, delivering an upscaled costume for Erewhon lovers.
The runway-debuted merchandise includes T-shirts, zip-up hoodies, a cooking apron, a baseball cap, and a tote bag with Balenciaga x Erewhon graphics. Stacked branding appears on every item in bold white lettering above “EST. 1968” and “Los Angeles” markings. The duo has also released an exclusive juice in-store blended with “apple, lemon, ginger, cinnamon, maple (all organic), and charcoal — which gives it its color and adds to its detoxifying benefits.”
The Balenciaga x Erewhon collaboration is available to shop now via Balenciaga’s website. Prices range from $425 to $1,150 USD.
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