Nestle axes classic chocolate bar after 64 years – in very difficult decision

Nestle confirmed it's "difficult decision" of discontinuing one of its most iconic bars – and fans aren't happy.

Pastel, a bakery in Netongrange, Scotland, first posted about the "sad day" on X, formerly Twitter when they discovered that the popular bar was going to be no more. The production line of the Nestle chocolate will come to a halt meaning that fans do not have long to get their hands on the sweet treat that many have loved since childhood.

And the bakery decided to purchase and "hoard" as many boxes as possible once they heard of the cancellation.

READ MORE: 'I splashed £28 on Harrods sandwich but was forced to eat outside with pigeons watching'

Check out more Real Life stories here

"So it's a sad day, it's official, there will be no more Caramac bars off the production line," the Pastel bakery wrote online. "It's been cancelled so I bought as many boxes as I could! They should last a while (I hope) but once they are gone, there will be no more caramac eclairs! And no, caramilk or Milkybar gold are not the same!!!"

However, many X users were in a state of disbelief and even accused Pastel bakery of spreading "fake news". They then answered some "burning questions" Caramac fans had.

They explained: "We were advised of the rumours by our wholesaler a good couple of months ago and have been hoarding stock for the official announcement, which wholesalers were given last week, so we got all we could get our hands on!"

"Two, you're right, there is nothing online, but the advice also included Animal Bars too, so if you or your kids have a fondness, grab them quick too!"

"Three, we will most definitely get through the stock we have. We are only a wee village bakery but go through 1-2 boxes a week so confident we won't have to get rid of any. Four, Caramilk, Milkybar gold, Callebaut gold and other types are not the same."

They added: "I've been eating Caramac since I was a kid so I can tell the difference a mile off! Although we may need to swap to one of the others when the time finally comes."

Since then, the post has been shared hundreds of times and racked up thousands of comments from grief stricken Caramac lovers. One user named Keith, said: "My favourite bar," while Charlene added: "No, no, no! I love this stuff."

Jennifer expressed: "Nooooo this is my favourite chocolate I'll need to stock up totally gutted." A lady named Linda jibed: "What a disgrace how many more of our favourite chocolates are going to disappear my hubby loves these."

Lisa commented: "End of an era." Another even suggested that a "petition" should be started.

Get all the biggest Lifestyle news straight to your inbox. Sign up for the free Daily Star Hot Topics newsletter

Caramac was originally created by Mackintosh's and, since it launched over 60 years ago in 1959, it has been a mainstay of the confectionery fixtures across the UK. The name is a combination of 'Caramel' and 'Mackintosh' and was determined through a competition held by the management team at Mackintosh's for their workers at the factory in Norwich.

The beloved Caramac bar, a unique treat due to its lack of cocoa, has been produced in the UK since its launch. However, Nestle confirmed that they've had to pull it from their range due to low sales, stating: "Unfortunately we had to withdraw Caramac from our range as sales were relatively low. It was a difficult decision for us because we're proud of all our products and don't like to disappoint our consumers. We hope you can understand why we took this decision."

A spokesperson for Nestle further confirmed the news to WalesOnline, expressing regret over the decision: "We are very sorry to disappoint fans of Caramac. There has been a steady decline in its sales over the past few years and we had to make the difficult decision to discontinue it."

"We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight our consumers' taste buds."

This follows Cadbury's earlier announcement this year about discontinuing certain varieties, including small bags of Dairy Milk buttons and its Dairy Milk 30% less sugar.

* This article was crafted with the help of an AI tool, which speeds up Daily Star's editorial research. An editor reviewed this content before it was published. You can report any errors to [email protected]

Source: Read Full Article