A$AP Rocky Wants to “Press the Reset Button” for PUMA and Formula 1

“Ladies, excuse my French,” A$AP Rocky preps an intimate group of editors inside Las Vegas’ Venetian Hotel, where he’s just about to dish on his goal as the newly-appointed creative director for PUMA’s Formula 1 partnership. “I just want to let [my] nuts hang for a little bit,” he laughs. In a less explicit translation, Rocky’s objective, at the helm of both a multi-billion dollar sportswear brand and the world’s most prestigious motor-racing competition, is to prove his abilities as a designer, and in his words, “change the game for fashion and [motorsports].”

Flacko’s appointment was announced in October, several months after