AVAVAV and OnlyEver's NFT-Voted Shoe Puts Hooves On Your Feet
Beate Karlsson‘s AVAVAV debuted its Spring/Summer 2024 collection at Milan Fashion Week, taking attendees through a stress-introduced runway. The showcase was rapid and humorous, seeing models present in chaos. Karlsson secretly unveiled her footwear collaboration with digital platform OnlyEver, a “phygital club” that encourages free-flowing creativity.
The “Hoofster” shoe is striking and unique, mimicking a mammal’s angular toes. The offering combines physical and digital worlds through an interactive community concept, allowing the public to vote on the design. The limited-edition shoe is made-to-order, individually linked to an NFT blockchain that gifts its owner a digital version.
Crafted in black leather and white fur, the boot-like design features an elongated throat connected to an inscribed sole split in two. The rounded shape is animalistic in nature, available for €750 EUR (approximately $795 USD).
Take a closer look a the AVAVAV x OnlyEver “Hoofster” shoe in the gallery. You can pre-order your pair via the OnlyEver website now.
In case you missed it, here is how interactive runways changed the game at Milan Fashion Week SS24.
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