Carhartt WIP Reveals New FW23 Campaign “Heart Eyes, Straight Face”

To bring in the cooler seasons and its new collection, Carhartt WIP has revealed its new Fall/Winter 2023 campaign video “Heart, Eyes Straight Face.”

Shot by Detroit-based photographer Samuel Trotter, the visual serves as an illustration of love. From interspersed red roses to literal plush hearts placed over eyes like a cartoon, the campaign channels feelings of love and comfort that arise during the cool months. But of course, the focus of the video is the brand’s latest collection, which is revealed through several shots.

The “Campus” collection centers on prep-inspired styles that have been refined with Carhartt WIP’s fused workwear and street touch. With an air of Ivy League styles, focal offerings include new knitwear pieces like a sleeveless V-neck with ribbed and striped detailing alongside the women’s Rugged Letterman Jacket. Still with a classic touch, the jacket appears in cotton corduroy with a diamond quilted lining and left chest embroidered details.

Other collegiate styles include the dark navy heavyweight wool Beckley Coat, sweatshirts and sweatpants, which all include “C” branding with a plaid fill. Take a look at the pieces in the video above.

Carhartt WIP’s FW23 collection is available now in-store and online.

In case you missed it, Peter Do let the clothes do the talking for SS24. 
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