Ferrari's FW23 "Beauty In Motion" Campaign Goes Against the Wind

Italian car manufacturer Ferrari is expanding its presence in fashion by delivering refined collections honoring its premium customer base. The brand has presented four collections at Milan Fashion Week, scheduled to storm the runway again on September 23. Ahead of its MFW showcase, Ferrari unveils a cinematic Fall/Winter 2023 campaign that embraces “Beauty In Motion.”

Creative Director Rocco Iannone takes on Ferrari’s speed-bursting ideals, reflecting on its world-class engines through symbolic designs that capture fleeting moments. Shot by German photographer Heji Shin, Ferrari’s luxurious motifs are frozen in time, debuting utilitarian styles seen on the runway.

Men and women go against the wind in pop-collared wool coats, folded knitwear, and wrap-around trousers. They jump high in quilted bomber jackets and coordinating skirts while fringed Ferrari branding shifts across shimmering boiler suits and dresses. The campaign’s futuristic aura is undeniable and spearheaded by warped eyewear, metallic pumps, and patent leather handbags.

Take a closer look at Ferrari’s FW23 “Beauty In Motion” campaign in the gallery above.

Elsewhere, Emporio Armani’s sustainable FW23 collection goes from shoreline to ballpark.
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