Shoppers rush to buy 'absolutely brilliant' £9.50 dupe of £150 La Mer face cream | The Sun

THE La Mer Créme de la Mer moisturising cream is a must-have for celebrities like JLO and Kate Hudson – but it also comes with a hefty price tag.

At £78 for just 15ml, £150 for 30ml or a whopping £1,850 for 500ml, its massive price tag that far exceeds our beauty budget. But we have found a pretty impressive dupe at a fraction of the price.

  • Avène Cicalfate+ Restorative Protective Cream, £9.50 – buy here

The Avène Cicalfate+ Restorative Protective Cream is being hailed as a must-have dupe for skincare junkies thanks to its similarities to the La Mer créme but at a much more affordable price.

Available from, the Avène cream costs just £9.50 for 40ml – a total steal in comparison to La Mer.

Avène is the popular French pharmacy brand, best known for its high-performing skincare products that are suitable for all skin types including those with sensitive skin.


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The lightweight Cicalfate+ Restorative Protective Cream works to soothe and rejuvenate skin, preventing sensitivity and dryness, just like La Mer's rival cream.

The Avène formula is infused with the first post-biotic biotechnological active ingredient derived from the brand’s well-loved thermal spring water.

La Mer and Avène creams also boast a similar product texture.

Fans of the budget-friendly moisturiser have taken to the online reviews section to praise the formula and restorative results.

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One happy customer noted: "My skin has never looked are felt so good! I'm a retinol user and this stuff has really helped with the irritation and my skin barrier.

"I won't buy any other cream for my face now".

Whil another fan added, "This is absolutely brilliant for my 12 year old daughters eczema."

While another parent also praised the gentle formula, sharing "Love this product and have bought about 20 bottles now.

"My sons skin around his mouth has been so damaged from PD and this has been fantastic to help build his skin barrier back up again."

The Cicalfate+ Restorative Protective Cream is gentle enough to use on the whole family, including babies.

It is also suitable to be used several times a day, simply reapply it to the irritated area and massage in.

At £9.50 we’re not surprised that this cream is such a hit.

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