Boots UK release their 2022 Christmas advert
Boots has launched its Christmas marketing campaign, Thank You, Santa.
The touching tale focuses on giving joy, with presents for everyone, at every price point.
New for this year, the company is launching a shoppable Gift Guide and new media partnership that will support Boots’ Christmas charity partner, The Hygiene Bank.
Boots will also provide over 100,000 essential products to The Hygiene Bank this festive period, providing a care package to over 20,000 people.
The touching advert tells the story of a young girl and her mum making a journey to the North Pole to show Santa how much they appreciate him by giving him a gift.
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Armed with a Boots shopping bag filled with gifts, the pair embark on an epic journey together, from the local high street to the snow-capped landscapes of the North Pole.
On their travels, kind strangers help them on their way, and in return for their generosity, the girl gifts a special item from Boots to show their appreciation.
From a Dyson Airwrap for the pilot, to a Benefit Volumizing Mascara for the train conductor, by the time they reach Santa, they have just the one gift left – a pair of Boots Travel Flight Socks, perfect for the big journey ahead of him.
Pete Markey, Chief Marketing Officer at Boots comments: “At Boots, we want to help customers to celebrate the people who deserve to be appreciated; family, friends, colleagues, or anyone in the local community who has made a difference to their lives this year.
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“Christmas is the perfect time to express our gratitude to others and with our extensive range of great value gifts and amazing offers, Boots really does have something to help make everyone in your life feel valued this Christmas.”
Directed by award-winning director Sam Brown and set to the soundtrack ‘I’m Gonna Get There Somehow’ by Val Doonican, the advert will air for the first time on ITV this Friday evening, November 3.
Boots is also proud to announce The Hygiene Bank as its Christmas charity partner.
As part of this commitment, Boots will donate 100,000 essential hygiene products to the charity, helping to provide more than 20,000 people with a basic care package this Christmas.
As well as Boots, other major retailers such as Sainsbury’s and Marks and Spencer have already launched their Christmas adverts.
To see the full list of feel-good festive videos, click here.
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